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Adjust the message to the audience

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A couple of weeks ago had my first public speaking chance. Two 12 minute sessions TED style, in front of an audience between 20-70 years old and non technical. Each sitting had 100 people. The session was about crypto/virtual currencies, real money and everything between them. 12 minutes, non technical, make the message count. Go! TL;DR It was a success and K.I.S.S Version 1 The first version, presented to the other lecturers of the evening for feedback, was rejected by the second slide. The words Bitcoin Mining were present in the slide. Shot down in flames? Yes. Discouraged? No. Slightly depressed. Yes. Version 2 Imagine... A world without bank accounts. Yes this is more or less how it started. as a story... with the song Imagine  playing in my head. I took my super technical slide deck and turn it into a story. How did I do it? Well I was given a tip. Tell a story.  Disclaimer: The "tips" here work for me. They are part of my experience. I suggest searc