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Applying an internal forums system in the company culture - thoughts

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Long gone are the days where, as children, we used to tie a string to two boxes and shout messages at each other. Communication for some of us has changed from phones with a round dial to smartphones in a decade. Having worked in several places with a mobile based solution for groups of teams and dev departments forum/chat system as well as  a couple of places with an internal forum/social media system in place, I have seen more often than not that the adoption rate of such a system is diverse. Some like it, some not and some participate on a whim. And in some places it is obligatory. However what happens when you find yourself accustomed to such a system and arrive at a place where there was none, and one is being applied. How does an organization make the shift from coffee machine pow wows to an internal forum/social/chat board. TL;DR Success of such a forum depends on... oh quite a few factors It is not the medium, it is the content This is not a post on the different solu